Microsoft has been on a roll with adverts and commercials for Windows Phone 7 and Windows 7 recently. Today is no different.
The software giant just posted an impressive new Windows 7 and Windows Live advert that makes the viewer change their perspective. The commercial follows the trend of several Windows 7 adverts released recently that focus on Microsoft’s Cloud services with Windows Live. I won’t spoil it for you as it has to be seen and experienced. The video can be watched below and the full transcript is available too.
Microsoft began advertising “To the Cloud” capabilities in October. The software giant has issued two adverts so far which highlight the cloud features of Windows Live. The company also kicked off a brand new advertising campaign named “Cloud Power” earlier this month. The Redmond based company wants to take its cloud computing investments a step further by advertising the potential benefits to customers. Microsoft made its commitments to its cloud offerings extremely clear at this year’s Professional Developers Conference. The message of the event was that Microsoft were “all in” for cloud services.
The advertising campaign follows the introduction of Microsoft’s new Office 365 service, which puts a number of Office technologies straight into the cloud allowing businesses of any size to save time and money. The Cloud Power campaign focuses on the public cloud, private cloud and cloud productivity.
Cloud Power will appear in print, online, radio and TV commercials over the next several weeks. The adverts will roll out globally in magazines, newspapers, billboards and airport signs. The ads will feature three of Microsoft’s core cloud computing technologies: Office 365, Windows Azure and Windows Server Hyper-V. The first billboards have already begun hanging at Seattle’s Sea-Tac airport over the weekend. The campaign is expected to cost Microsoft several hundred million dollars. Microsoft’s consumer campaign “To the Cloud” is already running across the web and TV and focuses on the consumer offerings for cloud based computing.
Full Transcript of video:
The future of technology is here
I can prove this because
My daily life is more complicated than ever
I do not believe
computers are making my life easier
Getting to what I need wastes valuable time
No longer is is true that
I can be reached anytime, anywhere
My friends and family know
I am still frustrated by out of sync devices
I’d be lying if I said
connecting with people I care about is effortless and
My creativity is flourishing
My life feels outdated and disorganised
It’s funny how I once thought
I can create and share what I want
Accessing my pictures and music is hard
I no longer feel
My computer inspires my imagination
I am resigned to stale technology
I don’t believe that
Connecting to my stuff and the people I care about is easy
Windows can simply my life