Microsoft’s new simple yet clever Windows 7 + Windows Live advert

By Tom Warren, on 16th Nov 10 8:41 pm with 17 Comments

Microsoft has been on a roll with adverts and commercials for Windows Phone 7 and Windows 7 recently. Today is no different.

The software giant just posted an impressive new Windows 7 and Windows Live advert that makes the viewer change their perspective. The commercial follows the trend of several Windows 7 adverts released recently that focus on Microsoft’s Cloud services with Windows Live. I won’t spoil it for you as it has to be seen and experienced. The video can be watched below and the full transcript is available too.

Microsoft began advertising “To the Cloud” capabilities in October. The software giant has issued two adverts so far which highlight the cloud features of Windows Live. The company also kicked off a brand new advertising campaign named “Cloud Power” earlier this month. The Redmond based company wants to take its cloud computing investments a step further by advertising the potential benefits to customers. Microsoft made its commitments to its cloud offerings extremely clear at this year’s Professional Developers Conference. The message of the event was that Microsoft were “all in” for cloud services.

The advertising campaign follows the introduction of Microsoft’s new Office 365 service, which puts a number of Office technologies straight into the cloud allowing businesses of any size to save time and money. The Cloud Power campaign focuses on the public cloud, private cloud and cloud productivity.

Cloud Power will appear in print, online, radio and TV commercials over the next several weeks. The adverts will roll out globally in magazines, newspapers, billboards and airport signs. The ads will feature three of Microsoft’s core cloud computing technologies: Office 365, Windows Azure and Windows Server Hyper-V. The first billboards have already begun hanging at Seattle’s Sea-Tac airport over the weekend. The campaign is expected to cost Microsoft several hundred million dollars. Microsoft’s consumer campaign “To the Cloud” is already running across the web and TV and focuses on the consumer offerings for cloud based computing.

Full Transcript of video:

The future of technology is here

I can prove this because

My daily life is more complicated than ever

I do not believe

computers are making my life easier

Getting to what I need wastes valuable time

No longer is is true that

I can be reached anytime, anywhere

My friends and family know

I am still frustrated by out of sync devices

I’d be lying if I said

connecting with people I care about is effortless and

My creativity is flourishing

My life feels outdated and disorganised

It’s funny how I once thought

I can create and share what I want

Accessing my pictures and music is hard

I no longer feel

My computer inspires my imagination

I am resigned to stale technology

I don’t believe that

Connecting to my stuff and the people I care about is easy

And

Windows can simply my life

  • http://twitter.com/AhmedEltawil Ahmed Eltawil

    Clever with a hint of awesomeness.

  • http://twitter.com/quentez Quentin CALVEZ

    Inspired by the well-known “Lost Generation” poem :) http://bit.ly/a84kSR

    • http://chrisfullman.com/ Chris

      It’s not inspired by any video or person. It’s a basic grammatical technique that’s been used for centuries called a palindrome poem. Has nobody written these in grade school???

    • http://chrisfullman.com/ Chris

      It’s not inspired by any video or person. It’s a basic grammatical technique that’s been used for centuries called a palindrome poem. Has nobody written these in grade school???

    • http://chrisfullman.com/ Chris

      It’s not inspired by any video or person. It’s a basic grammatical technique that’s been used for centuries called a palindrome poem. Has nobody written these in grade school???

  • http://twitter.com/Sebianoti Sebastian Gorgon

    Its simply awesome

  • Ogre

    wow, a blatant rip off of “The Future of Publishing” – created by DK (UK) back in March….

    • http://chrisfullman.com/ Chris

      Again, it’s called a palindrome poem, a grammatical pattern that’s been in use for centuries.

    • StupidOgre

      You learn this in elementary schools… just like what Chris said. “The Future of Publishing” did not invent this technique.

  • http://www.arcticllama.com/index.htm ArcticLlama

    Like Quentin, I saw this long ago from the almost-award winning Lost Generation poem.

    For those of you saying it is not “inspired” by anything because it is a basic grammatical technique you haven’t seen the others. While a palindrome poem may be a common thing, the similarities go way beyond that. The slowly scrolling text that “ends” with the same wording about changing your perspective and then reverses to scroll back up the same way is what is “inspired” or “ripped off” if you will, not the poem style.

    What you are saying is like saying that a book about a young boy who discovers he is a wizard and goes off to wizard school is not a rip off of Harry Potter because it’s an age old thing called a book. Yes, it is, but that is not what anyone is talking about.

  • http://theculturewhore.com The CW

    oh. so that’s what we’re supposed to feel! excellent.

  • Anonymous

    SO WORDY – SO MICROSOFT

    • Anonymous

      …from someone that only types in all caps…

    • Anonymous

      Your Point ?

  • Anonymous

    Just like anything you interact with in the World. You either love it or hate it. And nobody will be the same as the next guy interacting with the same item, Technology or otherwise. MS hit a home run here.

  • Curryjacobs

    I love it!

  • dartat

    Hi Felecia!