The latest figures from comScore show that Microsoft’s U.S. smartphone market share has dropped again in March.
The figures, released by comScore on Friday, confirm that Microsoft’s market share has dropped by 15% since devices went on sale in the U.S. during November 2010. Despite the gloomy figures, Microsoft has been pushing forwards with a marketing blitz recently for Windows Phone. The software giant created a dedicated Samsung Focus commercial recently to ask “what if?” and took over Times Square with a giant Windows Phone advert.
The figures might paint a bad picture but Microsoft is banking on Nokia to help it generate significant interest during 2012. IDC predicts Windows Phone 7 will account for over 20% market share, above iOS’s 15% in 2015. The prediction is based on the significant implications of the recent Nokia and Microsoft deal. Nokia said recently that it plans to ship Windows Phone branded devices to developers when they are available later this year.
Microsoft’s developer story is strong however. The software giant recently passed 16,000 applications and is expected to hit around 30,000 apps in October. Windows Phone 7 launched on October 26 with 1,000 applications available. Six months later and the platform has increased over 10 fold. Microsoft appears to be building up a good momentum amongst application developers. The software giant added 3,000 applications in March alone after reaching its 10,000 milestone in early March.
Microsoft is currently hard at work on “Mango”, its next major release of Windows Phone. Microsoft has promised to ship “Mango” later in the year. “Mango” is currently in the early beta stages at Microsoft, built as 7.1 currently. The company revealed a number of new features in February that will ship as part of its Windows Phone point release later this year. Nokia is also reportedly waiting for the next release of Windows Phone before it unveils its first Windows Phone device.
Mango” currently contains multitasking, Internet Explorer 9 mobile and Twitter integration. Microsoft unveiled a number of key developer enhancements at its MIX11 conference earlier this month. Developers will have access to the Motion Sensor library and the camera, enabling augmented reality experiences. Phone integration has also been greatly improved for developers wanting to do more with their apps. The Live Tiles functionality has been expanded to give developers more flexibility and engage with their customers better.
Microsoft has also promised further developer related platform announcements during May. WinRumors understands that the company plans to share a future roadmap for Windows Phone a special developers day on May 25 in London. Microsoft is describing the event as a peek at the future and what lies ahead for Windows Phone. “As well as new capabilities, we’ll examine any changes to the tools and SDK and explore what opportunities these might create,” says Microsoft. “At this stage we’re unable to elaborate any further but expect it to be a day packed-full of inspiring information.”