Microsoft is set to unleash a number of new Windows Phone 7 adverts on the Internet soon.
The commercials are similar to the software giant’s “laptop hunter” set of adverts that aired during the Vista days of 2009. The new commercials, named “real time trials”, are a set of Internet flash commercials that pit Windows Phones against rival devices. Advertising agency Crispin Porter + Bogusky was commissioned in December to create the commercials specifically for use in web advertising. The commercials are set to make their way to a number of high profile Internet sites in the coming months.
WinRumors has obtained draft copies of the commercials (see video below). Microsoft shows off its Windows Phone devices in a number of different scenarios including checking Xbox achievements, getting directions home and telling colleagues you’re late. The videos are currently a place holder where Microsoft plans to fill in the “your phone” parts with rival devices. Previous Windows Phone commercials have been light-hearted and these are no different. Tasks are completed by users and then they humorously make use of their free time as the commercial waits for the rival device to catch up.
Keep an eye-out for these commercials on the web soon, they clearly show that Microsoft is prepared to fight for marketshare and mindshare aggressively by pointing out its competitors flaws. Good on them.