British carrier Orange announced on Wednesday that the Nokia Lumia 800 had broken all previous preorder records for Nokia devices.
The Lumia 800, which went on sale in the UK on Wednesday, has seen a phenomenal amount of interest from Orange UK customers. Preorders of the device have been higher than any other Nokia handset. 50% of preorders are from existing customers who are eligible for Nokia’s free Xbox 360 promotion. “As a result of the level of interest we’ve had in preorders, we’re really positive about the launch of the Nokia Lumia 800 which we believe will be really popular with our customers,” said an Orange spokesperson. “This is the largest interest we’ve had in a Nokia handset, including the huge-selling N95 and 5800 handsets, and our marketing campaign hasn’t kicked in yet.”
Orange plans to make the free Xbox 360 offer available to new customers soon too. Referring to Orange’s marketing campaign, an Orange spokesperson confirmed that the firm plans to “further promote the Xbox 360 offer to new customers signing up to the device.”
The Nokia Lumia 800 went on sale across the UK and some European markets. A number of stores in the UK opened early on Wednesday for potential customers. Nokia representatives handed out free chocolate and coffee to potential customers on London’s Oxford Street on Wednesday. Nokia’s Lumia 800 will be available on a range of contracts and carriers in the UK, starting at £26 per month.