Nokia planning its own Windows Phone app store

By Tom Warren, on 31st May 11 12:45 pm with 17 Comments

Nokia's concept Windows Phones

Nokia is planning its own Windows Phone app store, according to reports.

The Finnish device manufacturer is currently preparing a number of Windows Phone devices for release later this year and in 2012. Alongside the hardware work, Nokia is also creating its own Windows Phone app store. Microsoft’s own Senior Director of Windows Phone Developer Experience, Brandon Watson, revealed the app store in an interview with Bloomberg last week.

“It will look slightly different on the phone from the one that’s for all the other vendors, and they will have more control over the merchandising,” he said. “Nokia’s invested tons of money around building apps, so one of my main jobs right now is ensuring that we don’t lose a single developer to Android or iOS,” he added.

Nokia CEO Stephen Elop detailed some of the company’s app store plans in an interview with Nokia conversations last week, via WMPoweruser. “One of the key elements of our strategy is that locally relevant applications are very important,” said Elop. “With the new plans around the Windows Phone, we’re making sure that there are the right development tools and all of the right incentives to help developers,” he added. Elop also described the need to package together all of Nokia’s available applications into one store to help developers. “Indeed with our online store, the applications for Windows Phone, for Series 40 and for Symbian will all be collected together so we can get maximum exposure as far as we possibly can to help our developers.”

Nokia has promised to supply a batch of Windows Phone Mango devices and new devices every few months. Nokia’s Windows Phone devices are currently labelled with “W” (for Windows). The first handset is expected to be a variant of Nokia’s X7 device. The prototype is equipped with a WVGA display, Qualcomm QSD8250 chipset and 8MP camera. Nokia is also rumored to be launching a dual-core N8 variant with a 12MP camera, QWERTY touchscreen candy bar phone and a cheaper touchscreen device with less expensive body.

  • http://brodymckee.com/ Brody McKee

    If they fragment the Marketplace, they’ll lose developers.

  • Anonymous

    NOO, not another app store -.-

  • http://twitter.com/mdtauk martin anderson

    Samsung has its own section in the marketplace right now, the difference is their section is not pinned to my home screen, and cant be

  • http://twitter.com/Koki_v3 Koki_v3

    It seems to me that Nokia is just dictating whatever they wanna do with Windows Phone and Microsoft is just bending over and taking it like a little b!tch. Why don’t they just have an extra section in the Marketplace like the Samsung Zone?

  • http://thounsell.co.uk/ Thomas Hounsell

    This is very unclear – Are they making their own Marketplace, completely separate from the Microsoft one? If so, will the MS one run along side, or are they truly fragmenting the ecosystem by being separate? Or is it just an extension of the way OEMs currently customise the Marketplace? Will it be more a custom client that draws applications from both MS and Nokia’s marketplaces? If Nokia plan to open their marketplace to third-party developers, how will their restrictions compare to Microsoft’s?

    It’s very unclear, but as long as the MS Marketplace is still present in some form, it shouldn’t be a big deal. You just don’t want developers having to split efforts between two marketplaces.

  • BucksterMcgee

    I wonder what their end goal is with another app
    store if it’s separate from the normal marketplace.
    When the deal first went
    through, Nokia was clear that while they were getting special treatment for
    their exclusivity, they weren’t going to do anything to fragment to platform,
    and would instead share with the other OEMs in order to build the platform for
    all, because if the platform does well overall then Nokia will benefit too, as
    oppose to fragmenting the platform and thus killing it along with any chance for nokia to
    have a future.

  • BucksterMcgee

    I wonder what their end goal is with another app
    store if it’s separate from the normal marketplace.
    When the deal first went
    through, Nokia was clear that while they were getting special treatment for
    their exclusivity, they weren’t going to do anything to fragment to platform,
    and would instead share with the other OEMs in order to build the platform for
    all, because if the platform does well overall then Nokia will benefit too, as
    oppose to fragmenting the platform and thus killing it along with any chance for nokia to
    have a future.

  • Anonymous

    this is a horrible idea…  Talk about confusing the user. One of the gials of WP was simplicity for the user, having another market place breaks this goal.

  • Hernan Lozano

    FUCK NO

    Edit: THOSE COCKSUCKERS!

  • Hernan Lozano

    FUCK NO

    Edit: THOSE COCKSUCKERS!

  • FMH

    If there was any doubt about Elop being a Microsoft agent, they killed it with this!

  • FMH

    If there was any doubt about Elop being a Microsoft agent, they killed it with this!

  • FMH

    If there was any doubt about Elop being a Microsoft agent, they killed it with this!

  • FMH

    If there was any doubt about Elop being a Microsoft agent, they killed it with this!

  • http://twitter.com/oolong2 oolong2

    Are they planning on having some kind of Symbian emulation on Windows Phone?…………….

    That would be interesting.  

    I’m sure Nokia has a very diverse worldwide market. I can’t hope to understand what their challanges are so who knows whether having their own app store is a good idea or not.    However the bottom line is for Microsoft to get the best benefit out of this deal Nokia has to bring their ENTIRE customer base, developer base and service ecosystem onto the WP7 platform.

    I’m sure that’s not an easy task.   So rather than alienate their customers and developers who are invested in Nokia it might just make better sense to use their existing app store which is much more mature than Microsoft’s right now.

    • Anonymous

      I don’t ever want to have Symbian apps emulated on my device? Wtf is that kind of crap.

  • http://twitter.com/karlcramer Karl Cramer

    Calm down, everyone. Within the Windows Phone Marketplace Samsung has their own exclusive app store. HTC has their own exclusive app store. Etc. This isn’t a surprise. It’s expected.