Nokia CEO Stephen Elop discussed the future of Nokia’s Windows Phone range during an earnings call on Thursday.
Elop revealed that the company plans to extend the N9′s industrial design to future Nokia products. Discussing next week’s launch plans Elop said the launch will be an “important milestone” for the company’s transition. “We will be launching in select countries later this quarter,” explained Elop. “We plan to systematically increase the number of countries, launch partners and products during the course of 2012.” Elop also revealed that employees, labeled “Nokians”, are excited to share their work in the coming weeks ahead.
Elop explained the “select” launch during a Q&A session at the end of the earnings call. Nokia is pleased with the operator support so far but Elop stressed that the company is “being very deliberate in the sequence that we roll things out.” due to a shift in manufacturing and how the company sells the product etc. Nokia is planning to establish marketplace support for Windows Phone in more countries alongside Microsoft. Despite the limited launch, Elop believes that Nokia will deliver a ”repeatable pattern of cascading devices both up and down,” in terms of specifications, during 2012. “Clearly it is our intent to take advantage of Nokia’s strengths and assets,” he added.
Nokia’s differentiation and future Windows Phone devices was a hot topic on the call. ”You will see the first signs of differentiation… relative to Android and iPhone… and other players in the Windows Phone ecosystem,” explained Elop. ”We have strengths in design, in hardware mechanics. We continue to build on the Windows Phone platform, you will see unique Nokia capabilities in the form of applications and services available from us.” Elop also promised that differentiation will become more clear in the future as Nokia can “directly impact” the software release cycles of Windows Phone with Microsoft.