NPD: Xbox 360 tops U.S. console sales in February

By Tom Warren, on 10th Mar 11 11:16 pm with 3 Comments

Microsoft’s Xbox 360 topped the sales charts again in February.

Market research company NPD released its latest sales figures on Thursday. Despite a temporary slip in December (due to shortages), Microsoft’s Xbox 360 console has dominated the charts for 9 months. The Xbox 360 outsold both the Wii and Sony PlayStation 3 in February with 535,000 units. The sales figures are up 27% from the same period last year. “It’s a great month for us,” Xbox spokesman David Dennis told seattlepi.com, noting that Feburary 2011 was the Xbox’s biggest ever non-holiday month. “I think you can attribute the numbers to pent-up demand from the holidays for Kinect, particularly with the supply-chain issues we had.”

Microsoft’s latest sales figures come exactly 11 years after Bill Gates unveiled the original Xbox project at GDC on March 10, 2000.

Microsoft’s Kinect accessory is the likely reason the Xbox sold well in January and February. The company experienced some shipment issues in December which meant it failed to secure the top spot. Microsoft launched its controller-less console accessory for the Xbox 360 across the world in November. The Kinect sensor is a horizontal bar that sits at the base of your TV. The device has an RGB camera, depth sensor and multi-array microphone which runs proprietary software. Kinect allows for full-body 3D motion capture, facial recognition, and voice recognition. Owners will be able to interact with games titles using just their body. Pausing TV and fast forwarding movies can be achieved using a mix of hand movements and voice control.

Microsoft’s Xbox 360 gaming console dominated U.S. charts in 2010. Microsoft revealed at CES in January that the company has sold over 50 million Xbox 360 consoles worldwide since launch. Microsoft also has 30 million active Xbox LIVE members and has sold 10 million Kinect sensors in just 60 days on the market.

Microsoft is planning to introduce Hulu Plus for U.S. Xbox LIVE subscribers in Spring this year. The software giant will also push out a Spring dashboard update that will include support for the recently announced Avatar Kinect. Microsoft also has the massive Gears of War 3 title on the horizon for 2011 which is likely to set sales records.

  • GP007

    Keep going Xbox team, just think what will happen if they do a price cut! I actually think they should, $50 off every SKU and have the competition freaking out. Add a few more kinect games to keep that beast flying off of store shelves and they’re going to have one hell of a year.

    • Guest

      Reports are that they will. But with strong sales like this they’re probably in no hurry.

  • http://www.Nave360.com Sebastian Gorgon

    Good work Microsoft… just add better music to your adverts and sales will rocket