A new survey claims that 42% of U.S. consumers would like to buy a tablet that runs Microsoft’s Windows operating system.
The survey was conducted by Boston Consulting Group (BCG) recently who found that a Windows operating system on a tablet is a preferred choice for 42% of U.S. consumers. Apple’s iOS ranked second with 27% and Google’s Android came in third with 20%.The study shows that Microsoft’s Windows operating system is still a sought after product. All Things Digital notes that the study isn’t an anomaly either. Forrester conducted a poll earlier this year and found that 46% of users would prefer a Windows tablet over other offerings. Forrester researcher Sarah Rotman Epps confirmed to All Things Digital that Windows is still a popular brand despite the success of the iPad. “When we survey consumers, it becomes very clear that Windows is still a very popular brand,” said Epps.
Microsoft has long been criticized for its lack of a true iPad competitor. Microsoft’s hardware partners have slowly been producing iPad rivals. Samsung unveiled its Sliding PC 7 series Windows 7 Slate hybrid at CES earlier this year. The device features Intel’s 1.66GHz Z670 Oak Trail processor, 10.1″ touchscreen, 32GB SSD and 2GB of RAM. The tablet ways just 2.1 pounds. Samsung also unveiled a new dedicated Slate recently. The device includes a Wacom digitizer for note taking. It’s expected to be made available shortly running Windows 7. The iPad currently retails at $499 and sold three million units in its first 80 days of release. The iPad is currently selling approximately 4.5 million units per quarter, Bernstein Research estimates.
Microsoft unveiled its “reimagined” Windows 8 last month. The new interface features a Start Screen with identical styling to the company’s Windows Phone software. Microsoft is planning to allow application developers to create Metro style apps that interact with the Start Screen and operating system. Microsoft’s unique approach will also provide rich and easy integration across applications for developers. Microsoft is expected to make Windows 8 available on ARM and Intel based tablets in mid-2012.