Microsoft has issued three new Bing commercials this week.
The adverts focus on Microsoft’s Facebook “like” integration inside Bing. Microsoft enabled a broad Facebook “like” feature in May allowing Bing users to receive personalised search results based on recommendations from their Facebook friends. The feature allows users to narrow down their search choices based on what their friends like. Microsoft’s latest commercials celebrate the feature in 30-second slots. The software maker previously released a number of Facebook Bing commercials but as Long Zheng points out, the new commercials feel more social and polished.
Microsoft’s Bing “decision engine” has been making inroads in the U.S. market during 2011. Bing held onto 14.4% of market share during July, over 30% if you take Yahoo’s Bing-powered queries into account. Bing has been focusing on a number of mobile improvements recently. The search engine is widely expected to unveil a number of desktop improvements in the coming months. External testing of a new Bing interface, equipped with live titles, began in late July. The interface is believed to be HTML5 powered and features a Metro style look a and feel. The software giant first announced its HTML5 version of Bing at the original beta launch of Internet Explorer 9 in September. Bing’s HTML5 version will include smooth animations to allow users to jump backwards in their search history. Bing will also introduce small, hovering windows as you scroll down the screen to keep navigation tabs in view and enable animated pictures and automatically generated slideshows so users can visually explore a search query.