Microsoft’s Windows Live Messenger made an appearance in the TV show Rules of Engagement this week.
The software giant’s Windows Live Messenger service appeared on a number of occasions during the latest episode aired on March 31, “The Set up”. Rules of Engagement is a U.S. based sitcom that follows two couples and their single friend life’s with the complications of dating, commitment and marriage. Actor and comedian David Spade used a Windows branded laptop during the show alongside a number of video chats with Windows Live Messenger.
This isn’t the first time that Microsoft has used its products in TV spots. Microsoft’s Windows Phone 7 operating system appeared on The Vampire Diaries, Hawaii Five-O and Bones in the United States last year. Each time a device was featured you could clearly see Windows Phone 7 as a product placement. The Windows Live Messenger appearance on Rules of Engagement is a classic marketing trick by Microsoft which will be seen by millions of viewers. If you’re interested in seeing the whole episode then check out CBS’s catch-up link here or a clip of the spot below.
Thanks to WinRumors reader Joel for the news tip
Image/video Credits: CBS Broadcasting Inc.