Microsoft announced on Sunday that it plans to partner with Brightpoint to bring Windows Phone devices to the Middle East and Africa by the end of the year.
The software giant plans to launch an online store to sell Windows Phone devices to consumers in the Middle East and Africa. The company is dubbing the store a “Windows Phone Online Shop,” where different manufacturers of Windows Phones will be able to sell their devices direct to consumers. Devices will be shipped directly to consumers doors according to the company’s press release on Sunday.
“Smartphone growth is fuelling the worldwide mobile phone market and Windows Phone is poised to lead this trend. In fact, IDC recently projected that Windows Phone will have the second largest share of the Smartphone market by 2015,” said Gustavo Fuchs, Microsoft Mobility Director, Middle East and Africa. “We are seeing huge Smartphone growth in the region and this is expected to continue with a prediction of 38 percent year on year growth for 2012. The launch of the Windows Phone Online Shop will help fuel the appetite of consumers in the region.”
The online store will be available in English, French, Arabic and Turkish. Consumers will be able to compare models, read reviews and watch demos of each product. “We are pleased to continue our long time partnership with Brightpoint, who have been with us since the first version of Windows Mobile and has now embraced Windows Phone as a part of their portfolio. Brightpoint’s wide reach across Middle East and Africa and its globally recognized distribution expertise will ensure consumers will have access to the latest and greatest phones as soon as possible,” added Fuchs.
The store is expected to launch before the end of the year.