Windows Phone Marketplace reaches 40,000 applications

By Tom Warren, on 16th Nov 11 11:54 pm with 23 Comments

Windows Phone Marketplace

Microsoft’s Windows Phone Marketplace has now reached 40,000 applications.

The rate of growth has accelerated since late October, when Microsoft hit 35,000 apps, to push the Marketplace onto 40,000 apps. All About Windows Phone reports that their own tracking software indicates 40,189 items have been published to the Marketplace. 10,882 apps were added in the last 90 days and 4,770 were added in the last 30 days alone. The apps come from over 10,000 publishers. The site estimates that the Marketplace will reach the 50,000 app mark by January 2012.

WP7applist, a rival tracking site, is currently reporting 38,641 applications worldwide and explains 5,429 of them are inactive, 53% are available for free and the average price is $1.72 per paid application. Microsoft’s Windows Phone Marketplace is growing at a steady rate. The Marketplace passed 15,000 apps in April just in time for its six month birthday and reached 35,000 apps in October to mark a year of Windows Phone. WP7applist says that 197 apps are updated on average each day. In the last 24 hours, 140 apps were updated and 149 were added.

Windows Phone 7 launched on October 21 with 1,000 applications available in its first week on the market. A year later and the Marketplace is growing with 40,000 apps. Microsoft appears to be building up a good momentum amongst application developers. Microsoft recently finalized its Windows Phone 7.5 “Mango” update and has distributed it to 100% of existing eligble devices. Microsoft’s device partners have also started to release a number of new Windows Phone 7.5 devices for the holiday season, including the HTC Radar, HTC TITAN and Samsung Focus S.

Nokia’s Lumia 800 device went on sale across the UK and some parts of Europe on Wednesday. Orange UK reported strong preorders of the device, surpassing records for previous Nokia preorders. A number of stores in the UK opened early on Wednesday for potential customers. Nokia representatives handed out free chocolate and coffee to potential customers on London’s Oxford Street on Wednesday. Nokia’s Lumia 800 is available on a range of contracts and carriers in the UK, starting at £26 per month.

  • AlienSix

    w00t! and here is to the next 10k!

  • Anonymous

    If Windows Phone apps can run on Win 8 Metro UI and Xbox watch more App developers jump that marketplace is going to be crazy. Not only do they have people with phones but people that are stuck in the office from 9 – 5 in front of a computer looking for something to do on their free time. Thats a big market!

    • Anonymous

      Not sure about the Xbox natively, but Windows 8 is almost a lock for WinRT apps I bet.

    • Penta2100

      If that is true then when Windows 8 opens up there will be a HELLOFUH a lot of apps. and if XBOX 360 games work then just think of the crazy games you could play! Halo at work.

    • Anonymous

      Perhaps bigger. Don’t forget the living room.

      It won’t surprise me if they allow developers to create Apps for the Xbox 360 next. Giving developers access to a unified ecosystem that is unmatched.

      Neither Google or Apple have much of a presence in the Living room (compared to Xbox) so MS has a distinct advantage.

    • Anonymous

      Yup Xbox released the Kinect SDK from what I read Kinect function with these apps shouldn’t be too hard Fuse on the big screen YES PLEASE

  • EduardoMLD

    Like if you think Windows Phone is the best phone ever!!

    • Anonymous

      Like whore. =)

    • mjp882

      Have we surpassed RIM yet in app volume? By the way, this was posted via Samsung Focus. :D

  • Anonymous

    Three screens and a cloud, ftw!

  • blackletter

    Dear Windows Phone 7.5 application developers:

    Please create Pandora Radio and DataVault apps and I will be eternally grateful. These are my 2 favorite apps and both have yet to be created for the WP platform.


    A loyal WP7 owner and enthusiast.

  • TGR

    I will be getting me a Titan on Sunday.

  • Anonymous

    Also WP7.5 apps have the potential to be way better than their iOS and Android counterparts. Look at the BBC news mobile app its great has Live Tiles showing me latest headlines if im interested I open it up. It has toast notifications. I’m not sure if you can pin seperate tiles etc but IMO it just works to perfection. WP7 is the best news reader phone out right now its not even close.

  • Anonymous

    40,000 apps!!!   Pretty good I think.   Really good when you consider the number of apps that the platform has versus the market share it has.  Also other articles suggest that of the 40k in the marketplace, over 90% of them represent the major apps on the other 500k app marketplaces from android and apple.
    Good stuff!

  • Mark King

    How quickly are the Apple and Android markets growing in the same period? So how many new apps in the last 30 days for iOS and Android?

  • Jubbin Grewal

    10,000 Apps a month would be a sweet number to have. And hopefully 1 of those is Skype?

  • Frylockns86

    Sad thing is, 39,900 of those are nothing more than junk, and or junkish Android ports.

    Dedicated and quality Windows Phone apps are few and far between. :/

    • Guest

      I also think they should focus a bit on quality apps: 
      for example for music production: there’s no good music making app!
      Team up with KORG or Native Instrumens! They realease great apps for Iphone/Ipad at the moment & NONE for Android/WP7!
      Also: Now they do this big event with Deadmau5 in England to promote Nokia phones.. Why not cooperate with him & let him really use the phone to MAKE & PERFORM music! That would draw attention!
      Show the people what they can USE their phones for other than just reading some newspaper, chatting & checking stocks….
      The number of 40000 apps alone is just a marketing gimmick.

    • Anonymous

      “junkish Android port”
      Junk ports of junk apps then. So what’s the difference?

  • Wizard

    40K, hmm and I am yet to post my Apps on Marketplace, shame!! I think I should try doing that over this weekend.

  • Mervin

    Had my Omnia 7 since the launch of WP7 and there are definitely more good apps around now to use

  • Neo

    Looking good, Redmond :)

  • person287

    It’s good to see Windows Phone doing well. I wouldn’t give up my iPhone for it, but Microsoft seems to be doing stuff right with it, and maybe it’ll give Apple a bit of competition (I hate Android by the way, I just think it’s more about the idealism of being Open Source than actually creating something smooth, which WP7 and iOS seem to be).