Windows Phone wins IDEA 2011 – people’s choice design award

By Tom Warren, on 18th Sep 11 10:27 am with 83 Comments

Windows Phone design team with their award

Microsoft’s Windows Phone scooped the IDEA 2011 people’s choice award on Saturday.

The Industrial Designers Society of America handed out 3 awards to Microsoft during their IDEA 2011 ceremony on Saturday evening. The Windows Phone design team secured the noteworthy People’s Choice Award, an award handed to the favourite IDEA 2011 god award winner. Windows Phone also picked up awards for Interaction and best in show. The Windows Phone design team described themselves as “very humbled and honored” after thanking everyone who voted on Twitter.

The award will be seen as a huge boost to Microsoft’s Metro efforts. The company unveiled its Windows 8 plans earlier this week which include a “reimagined” user interface built on Microsoft’s solid Metro work from Zune and Windows Phone. The interface is largely untested on a large amount of people as Windows Phone has yet to gain a solid market share. Despite the slow sales, Microsoft will be boosted by the Metro look in Windows 8 and its efforts with mobile giant Nokia. The first Windows Phone Nokia device is expected to be unveiled at Nokia World in London next month. Microsoft’s push towards a unified Metro interface across Windows, Xbox and Windows Phone will likely drive sales of Windows Phone devices as consumers adopt the unique interface.

The Metro interface has won fans across the world thanks to its unique and highly personal approach. Microsoft’s people choice award further validates the company’s vision and could indicate that Microsoft has an exciting year ahead as it returns to win consumer confidence.

Image Credit: Wpdesignteam

  • Anonymous

    That’s epic. Good news for the future!

    • Jinge

      Yep, just need customers now :D

    • Anonymous

      Not really. Take a look at some of the other winners from years past. They all look great, but in the marketplace, they seem to flop. ZuneHD won gold last year.

    • Anonymous

      Yeah keep pissing over MSFT.

    • Anonymous

      Got nothing to do with pissing over MS… Has to do with not gushing over an award. The Zune HD won an award, yet failed to gain traction. There are many other award winners who are failing, like the Tom Tom I mentioned. Tom Tom has nothing to do with MS.

    • Guest

      The award is for design, not market success.

    • Anonymous

      This thread starts “That’s epic. Good news for the future!”… How does a design award help the future?

    • Guest

      Epic:

      2. Surpassing the usual or ordinary, particularly in
      scope or size

      3. Heroic and impressive in quality

      Doing work that’s impressive enough to win design awards is certainly helpful to MS’s future, especially with the renewed importance of user experience/UI. It is sufficient? No. But it’s certainly suggestive of moving down the right track.

    • Anonymous

      Chatting with you worse than having a conversation with a little kid.

      “Can you tell me how it works?”
      “It does!”
      “How does it work?”
      “It works!”

      Answering that something will happen, when being asked HOW it will happen is dumb. I ask how the award will help, and you simply answer that it will help. That’s not a conversation, and so I am ending it.

    • Anonymous

      But you’re still left thinking that it won’t happen. So you too are in the wrong.

  • Anonymous

    This award is irrelevant. Nice designs for every winner. Everyone gets to pat themselves on the back for winning, but it’s all meaningless in the end. Zune HD won gold last year, along with the Palm Pre (silver). This year, a Tom Tom satnav won a gold award. Aren’t they dying thanks to smart phones?

    • http://www.about.me/AngeloGopaul Eingoluq

      I does matter, because Metro is not only on a phone, its on the PC and the Xbox. Metro will soon be used by the vast amount of people.

      If you dont want to except that, it’s good defense for those who call it UGLY…lol.

    • Anonymous

      The award was for WP7, not simply the Metro interface. Still, it’s not significant to anyone outside the design community.

      The iPhone and the Apple wireless keyboard won the gold award in 2008. The MacBook in 2009. Do you think their wins were somehow significant to their customers?

      And the ZuneHD… How was that product’s success affected?

      Ugly… A few ugly winners. My opinion, of course…
      http://idsa.org/apx™-7000xe-p25-portable-radio
      http://idsa.org/htc-droid-incredible
      http://idsa.org/jawbone-jambox
      http://idsa.org/steelcase-node-chair
      http://idsa.org/simple-shoes-toddlers-doodle

    • Jimmyg

      dude… Windows phone 7 is a software platform not hardware and you bet it is about metro more than anything else.

    • Anonymous

      You’re now arguing semantics. WP7 cannot be separated from the Metro interface. Metro by itself does not make the phone a WP7 phone. Also, I didn’t mention anything about hardware.

      The award itself was for the interface, and not the phone’s capabilities, so you are right, it was about that. Metro is the focus, even if not mentioned specifically.

      Still, none of these revelations about the award will affect the success of WP7.

    • Anonymous

      The fact that you are spending your precious time explaining and posting that this award won’t guarantee success tells me you afraid it will be huh? Why bother responding to something you don’t think will succeed?

    • Anonymous

      You think time spent posting on here is precious? Wow…

    • Anonymous

      LOL I’m sure your time is precious is it not? GDal come on you know are a secret Window Phone lover!!! lol

    • Anonymous

      Honestly, I was captivated by WP7 when I first played with one.. Not enough to buy one though…

    • Anonymous

      That’s because you’re incapable of removing Jobs’ tool from your mouth.

    • Anonymous

      When you remove Ballmers nuts from your mouth and Gates’ tool from your rear, then you can talk, OK…

      Oh. Do tell us which WP7 model you have…

    • Guest

      No, he’s arguing facts. The fact is that the dominant design feature of WP7 is the Metro UI. Suggesting otherwise just makes you look even stupider than you do already.

    • Anonymous

      I agreed with his point, but you now dispute it by basically repeating what I agreed… Very… Smart.

    • Guest

      Are you sure English is your first language?

    • Anonymous

      Yes, but it seems it isn’t yours… Your first language seems to start with an ‘M’.

    • Anonymous

      That’s because it’s not an award for market success you idiot. It’s an award for design. I mean what hell are you even doing here. Stop whining because someone won an award. Take your trolling back to the Apple forums.

    • Anonymous

      Repeating the obvious “it’s a design award” does nothing to make your point. Never disputed. It also doesn’t make the award relevant, which was my original assertion.

      Before you start complaining about whining, maybe you should learn how to converse without whining yourself…

    • Guest

      “The Industrial Designers Society of America (IDSA) is the world’s oldest, largest, member-driven society for product design, industrial design, interaction design, human factors, ergonomics, design research, design management, universal design and related design fields.”

      Yeah, who cares what they think? It’s not “relevant”. LOL. Here’s what not relevant: your views on their relevance.

    • Anonymous

      How does this IDSA description make their awards more meaningful?

      Old doesn’t mean good. Lehman Brothers comes to mind. Founded in 1850, yet now dead.

      These constant personal attacks.. a reflection of your maturity? If you didn’t like what I was saying, you could have easily avoided engaging in this conversation…. which I am now going to end as it seems you’re not interested in actual conversation.

    • Guest

      What part of *largest* are you struggling to understand?

    • Guest

      “Don’t argue with idiots. They drag you down to their level and beat you with experience”. Greg King

      Why do I always get this into my mind when I see posts from GDal?

      Just stop feed the troll.

    • Guest

      Most people here don’t give a shit about your views, GDal. Does that make them irrelevant? Clearly you at least think they have some residual value since you keep carpet bombing the comment section. So how about dropping the hypocrisy and double standard, okay?

    • Anonymous

      How about you try learning to hold a conversation without resorting to personal attacks. I haven’t done it to you, so there’s no call for it. Your comments do nothing to improve the level of conversation here.

    • Guest

      Is this where you start crying?

  • Jimmyg

    There are people in the world who do… And people who critique. GDal, the fact someone poured their heart out to do something different and take user design on a different direction should be applauded not rained on. Innovation is not just about being popular. Innovation is about paving new paths for others to follow. What Zune HD and windows phone and now windows 8 have is something called metro UI which is moving users to a new paradigm of interacting with devices regardless of form factor (be it music players, phones, laptops, pcs, tablets fridges or cars). Don’t rain on parades. Applause ideas and triumphs of others.

    • Anonymous

      I didn’t criticize their effort. I didn’t criticize the fact that they won an award. I criticize the glory people bestow on the award winners. It’s like a kid getting a gold star. Does it prove that they will do well in the future? No. Awards are mostly false confidence boosters.

      “Voted most likely to succeed”… and A+ certificates come to mind…In our society, success is measured in consistently measurable units. Number of units sold. Percentage of market share. Amount of profit made. Income to expense ratios. These are all continuously and consistently measurable values.

      The number of awards won is not a consistent measure of success. Bragging about awards has little effect on sales. Bragging may garner some attention, but even without awards good products succeed. When a product relies on awards for validation, it is usually a sign of impending product failure.

      The Smart car has won loads of awards… And is now failing in the market.

      Gushing in the glory of winning this award will not do a thing to help Windows Phone 7 gain market share. Or any other product they’ve given awards for. Zune HD. Apple Cinema Display.

    • Anonymous

      awards don’t guarantee success, but they help in marketing a product. Think the auto industry and the use of the power, consumer reports, and auto institute safety awards.

    • Anonymous

      Bottom line, Apple gets gushed over for how many awards they win.

    • Anonymous

      Really? I just learned today that Apple won IDEA awards. I couldn’t have cared less if they had won the awards when I bought my iPhone. And I haven’t seen a single thing about Apple winning awards before today. If they did brag, they did a poor job. not even in their keynotes have they mentioned awards that I can remember.

    • Guest

      You do realize that Apple holds its own design awards to recognize outstanding achievement and excellence in iPhone, iPad, and Mac app
      design, right?

    • Anonymous

      This is the first I’m hearing about it… Seems to be of minor importance. How do the awards affect app sales?

    • Guest

      Your continuously demonstrated ignorance of well known and well publicized industry events is not our problem. And how about trying to lose one argument at a time instead of trying to shift to a new one and hope nobody notices?

    • Anonymous

      Are you reading the same thread I’m reading? Did I mention Apple awards? Has anyone shown that these awards are effective in increasing product prominence in the marketplace?

      Ignorance you say? I guess I am ignorant. Just like all those people who have never heard of the IDEA awards and don’t base their purchasing opinions on them. Unless you have some wonderful proof that they do.

    • Guest

      “Giving awards does more to improve the prominence of the organization giving the award than it does the recipients.”

      Sort of like this?:

      http://www.washingtonpost.com/world/national-security/president-obama-to-award-medal-of-honor-to-former-marine/2011/09/15/gIQAd0YXUK_gallery.html#photo=1

      Please stfu before you embarrass yourself any further.

    • Anonymous

      So, in five years, who are you gonna remember? Obama? Or that medal winner?

      Can you remember the names of any of the Japanese who were given $50,000 for their suffering in WW2? Or do you remember the President who gave it to them?

      How does your article validate your objection?

    • Guest

      You have a real problem sticking to one argument don’t you? How does awarding the Medal of Honor, for example, do “more to improve the prominence of the organization giving the award than it does the recipients.”? You figure the US Government got more prominence because of this? Really!?!

    • Anonymous

      Funny whenever I’m on a Mac forum, I’m always reminded about how many “excellence in design” awards Apple has won. These awards give certain bragging rights beyond market success. After all, Windows 7 is the most successful OS of all time but has it won any awards?

    • Anonymous

      Strange. I read a lot of “Apple is great” crap, but I’ve never seen anything about awards. If I read an award post there, I’d say the same thing there too. Windows 7 not winning awards (hasn’t it?) just goes to prove that awards don’t really mean much of anything.

    • Aaa

      Apple awards them not to self — but to third-party little ISPs. That’s a huge difference and has nothing to do with design/usability of the iPhone itself.

    • Guest

      True, you didn’t criticize it. You just immediately attempted to minimize it by trying - wrongly – to tie it to market success, which it doesn’t purport to address. The award wasn’t for future success. It was for what was developed. And making a blanket generalization, like awards are mostly false confidence boosters, is simply ignorant.

    • Anonymous

      If you read the article, it includes a paragraph starting in: “The award will be seen as a huge boost to Microsoft’s Metro efforts.” and continuing “Microsoft’s people choice award further validates the company’s vision and could indicate that Microsoft has an exciting year ahead as it returns to win consumer confidence.”

      It seems to me the article is about future success of the Metro interface, boosted by the validation provided by this award. Unless my quotes weren’t copied properly…

      Can you tell us what the direct result of an award is other than a boost in the winners’ confidence?

    • Guest

      The article is not the award. Is this all going too quickly for you?

      The direct result of an award is to recognize and acknowledge good work. Whether it boosts the confidence of the individual or not is dependent on the recipient and beyond the scope of the committee. Their objective is to highlight positive examples and thereby encourage others to do likewise.

    • Anonymous

      I am learning a lot here. It’s clear that reading the article and commenting on its actual content is not your intention at all… So, I’m going to say goodbye. Have a nice day.

    • Guest

      No, what’s clear is that when you started losing your original argument, which was based on the award itself, you then tried to switch to the content of the article, which is something else entirely. Only it didn’t work.

    • türkgü_cccü

      GDal’s first comment was to the comment “good news for the future”, in which he replied:

      “Not really. Take a look at some of the other winners from years past. They all look great, but in the marketplace they seem to flop. ZuneHD won gold last year.”

      That is a factual statement. ZuneHD DID win. Yet, ZuneHD is NOT gaining traction. From past experience, winning gold (ZuneHD) did not bear “good news” for the product.

      As a matter of fact, his original statement had nothing to do with “pissing” over Microsoft, but you guys somehow managed to turn it into one. 

    • Guest

      No. As anyone can see it was to “That’s epic. Good news for the future!”. It was “epic”, as defined, and arguments have been presented for why it may indeed be good news for the future as well.

    • türkgü_cccü

      GDal stated what HAS happened, while arguments were presented as to why it _MAY_ be good news for the future. 

      A better discussion would be, what did Microsoft did/didn’t do, such that even after ZuneHD won an IDEA award last time, it still failed to improve its sales/exposure. I’m sure I’ve read similar arguments too.

      “Those who cannot remember the past are condemned to fulfill it”.

      Having said that, I commend the WP7 team for their work, and ongoing efforts to further make Windows Phone an excellent product. Unlike a certain fruit company, they listen to feedback, strived for innovation, and was properly (and justly) rewarded by the IDEA award.

  • Anonymous

    Woop woop!!!

  • Anonymous

    Metro UI is terrible!

    Some irrelevant IDEA might’ve given them an award but the market gives them nothing.

    • Anonymous

      Nice troll.

    • Guest

      FO troll.

  • http://twitter.com/starksimon Stark

    The OS is stunning, now we need some great-looking hardware, too.

    • türkgü_cccü

      The hardware looks great too. What we need is some good marketing people at Microsoft, and for phone stores to actually SELL WP7 to customers. 

      “ooh, what’s this cool phone?”
      “oh that? you don’t want that. That’s a windows phone”
      “why not?”
      “well… duh! It’s in the name. Windows. Here, let me show you an android”
      “wait, what is wrong with this phone?”
      “oh, it’s a new device. The update rollouts are slow and tedious. Even bricked a few phones! It doesn’t support copy-and-paste, you can’t change the ring tones, or the black/white background. It sucks up a lot of battery and data, and it uses bing search, which is extremely poorly supported in our region”

      (This is my account with a sales person at a certain JB-hifi in Sydney, Australia. The dialogue may have been paraphrased, but the tone and reasoning are the same)

    • Anonymous

      Which is why Microsoft is opening their own stores as fast as possible.

    • türkgü_cccü

      They’re offering free training for sales people too.
      But the amount of FUD being spread appears to far exceed Microsoft’s effort.

      I think the problem is, Microsoft’s effort appears to be poorly executed. I remember watching Bones, and it was out-of-place. WP7 ads are hardly on our TV, and the official ones on YouTube are uninspiring (“get in, get out quick”?! What about the features?).

      I can’t wait for a Window store to open in my city (though none has been announced yet).
      I’ll bring a MacBook in and ask them to install Windows 7 on it, just for fun.

    • jkk424

      They would.  Windows 7 is supposed to work great on Mac. 

    • Sly

      I had the same in Carphone Warehouse, one of the UKs biggest mobile chain.

    • Anonymous

      The guys in my local Orange store were quite enthusiastic about Windows Phone 7 when it was released here. I went to take a look at one, and they were gushing about how great it was, how much better than Android it was. I’m not sure if it was because I said I wanted specifically to look at WP7, but they seemed genuinely enthusiastic. But that’s the only phone store in which I’ve seen enthusiasm for WP7.

    • jkk424

      Totally agree.  Recently, I gave my sister advice on smart phones.  I said, I would go with a WP7 phone or an iPhone.  Don’t let them talk you into an Android.  What did she come home with? An Android? Why? Sales guy said WP7 wasnt worth it.  MSFT needs to make the sales incentives higher.

  • veldar

    thats a good push for windows phone 7 

  • Cocopops

    Gosh, almost 50% of comments are from GDal, arent you getting a bit too excited about something apparently so irrelevant?

    • Anonymous

      I don’t know why, but I always feel I should engage in a conversation when replied to… I guess I have to learn that most people are just hit and run commenters, or insult artists.

    • JohnDerosa

      You tell him.

  • Anonymous

    While awards are not the end all, it’s a great sign that Microsoft is winning these kind of awards in the last year or so. Weren’t Apple fans deriding MSFT as taste-less and lack of innovation? Well that’s about to evaporate!

    • Guest

      Okay, who abducted ArrowSmith and took over his alias, turning it from Apple shill to MS fanboy?

    • Anonymous

      It depends on which pill I take in the morning. MPD is a rotten thing.

    • Guest

      I’m starting to believe that.

  • http://twitter.com/laserfloyd Lewis McCrary

    Well deserved.  Metro UI is something I’ve loved since I bought my ZuneHD.

  • Owais_503

    I love the metro UI.

  • Anonymous

    The awards are an “award” for excellent innovation by the Metro design team. Those guys & gals deserve all the acclaim!

  • rookwood

    It’s like the real estate market. The single most important facet when trying to sell new houses is “street appeal”. If you can’t get the buyer out of the car, what you have inside matters little. Get them to consider your product, then it will succeed or fail on it’s merits.

    It’s a coveted industrial design award, and Microsoft won it.

  • Robcarrol

    Well done !

  • V-mattbo

    I was wondering who was behind this great design. Great job guys!