Microsoft’s Xbox 360 topped the U.S. sales charts again in August.
Market research company NPD released its latest sales figures on Thursday. Despite a temporary slip in December (due to shortages), Microsoft’s Xbox 360 console has dominated the charts for 14 out of 15 months. The Xbox 360 outsold both the Wii and Sony PlayStation 3 in August with 308,000 units. “With a massive portfolio of new blockbuster and Kinect titles coming this holiday season as well as new partnerships with Disney and Ultimate Fighting Championship, Xbox 360 is well-positioned for continued success,” said Microsoft’s in a blog post on Thursday.
Microsoft’s August sales mean the company held 43% share of the overall current-generation console market. Microsoft’s Xbox 360 console has held more than 40% of the current-generation market share for six months now. Microsoft’s Xbox momentum has been fuelled by the popular launch of its Kinect controller-less console accessory for the Xbox 360 across the world in November. The Kinect sensor is a horizontal bar that sits at the base of your TV. The device has an RGB camera, depth sensor and multi-array microphone which runs proprietary software. Kinect allows for full-body 3D motion capture, facial recognition, and voice recognition. Owners will be able to interact with games titles using just their body. Pausing TV and fast forwarding movies can be achieved using a mix of hand movements and voice control.
Microsoft’s Xbox 360 gaming console dominated U.S. charts in 2010. Microsoft revealed at CES in January that the company has sold over 50 million Xbox 360 consoles worldwide since launch. Microsoft also has 30 million active Xbox LIVE members and has sold 10 million Kinect sensors in just 60 days on the market.
- Holding 43 percent share of the overall current-generation console market, Xbox 360 sold 308,000 units in August, maintaining the number-one console spot in the U.S. for 2011. This marks the sixth month Xbox 360 has had more than 40 percent of the current-generation console market share.
- Total retail spend on the Xbox 360 platform in August (hardware, software and accessories) reached $232 million, the most for any console in the U.S.
- During the month of August, the top two console game titles were for Xbox 360: “Deus Ex: Human Revolution” and “NCAA Football 12.”