Microsoft’s Xbox 360 topped the U.S. sales charts again in July.
Market research company NPD released its latest sales figures on Thursday. Despite a temporary slip in December (due to shortages), Microsoft’s Xbox 360 console has dominated the charts for 13 out of 14 months. The Xbox 360 outsold both the Wii and Sony PlayStation 3 in July with 277,000 units. The figures are down from the same period last year, due to weak sales over the summer. “Though the video-game console and software market has slowed industry wide, Xbox 360 remains on track to have the biggest year in Xbox history – an unprecedented feat in the sixth year of its lifecycle,” said Microsoft’s Jeff Meisner.
Microsoft’s July sales mean the company held 45% share of the overall current-generation console market. “In addition to the console’s momentum, the Kinect for Xbox 360 continues to appeal to consumers in new ways. Kinect Fun Labs has garnered more than 1 million downloads in only two months”, revealed Meisner. “With “Gears of War 3” launching next month and more major launches to follow during the holiday season, Microsoft expects Xbox 360 to maintain its lead throughout the year, ending 2011 as the number one console worldwide.”
Microsoft’s Xbox momentum has been fuelled by the popular launch of its Kinect controller-less console accessory for the Xbox 360 across the world in November. The Kinect sensor is a horizontal bar that sits at the base of your TV. The device has an RGB camera, depth sensor and multi-array microphone which runs proprietary software. Kinect allows for full-body 3D motion capture, facial recognition, and voice recognition. Owners will be able to interact with games titles using just their body. Pausing TV and fast forwarding movies can be achieved using a mix of hand movements and voice control.
Microsoft’s Xbox 360 gaming console dominated U.S. charts in 2010. Microsoft revealed at CES in January that the company has sold over 50 million Xbox 360 consoles worldwide since launch. Microsoft also has 30 million active Xbox LIVE members and has sold 10 million Kinect sensors in just 60 days on the market.
June highlights from NPD Group include:
- Holding 45 percent of the overall current-generation console market, Xbox 360 sold 277,000 units in July, maintaining the number-one console spot in the U.S. for 2011. This marks the fifth month Xbox 360 has held more than 40 percent of the current-generation console market share.
- Total retail spending on the Xbox 360 platform in July – including hardware, software and accessories – reached $250 million, the most for any console in the U.S.