Microsoft’s Xbox 360 topped the U.S. sales charts again in September.
Market research company NPD released its latest sales figures on Thursday. Despite a temporary slip in December (due to shortages), Microsoft’s Xbox 360 console has dominated the charts for 15 out of 16 months. The Xbox 360 outsold both the Wii and Sony PlayStation 3 in September with 438,000 units. Microsoft has held onto the top spot each month in 2011 and is expected to remain the top selling console in the U.S. throughout the holiday period. “The popular digital entertainment system is now poised to finish 2011 as the best-selling console,” said Microsoft’s Jeff Meisner in a blog post on Thursday.
Microsoft’s Xbox 360 console has held more than 40% of the current-generation market share for six months now. Microsoft’s Xbox momentum has been fuelled by the popular launch of its Kinect controller-less console accessory for the Xbox 360 across the world in November. The Kinect sensor is a horizontal bar that sits at the base of your TV. The device has an RGB camera, depth sensor and multi-array microphone which runs proprietary software. Kinect allows for full-body 3D motion capture, facial recognition, and voice recognition. Owners will be able to interact with games titles using just their body. Pausing TV and fast forwarding movies can be achieved using a mix of hand movements and voice control.
Microsoft’s Xbox 360 gaming console dominated U.S. charts in 2010. Microsoft revealed at CES in January that the company has sold over 50 million Xbox 360 consoles worldwide since launch. Microsoft also has 30 million active Xbox LIVE members and has sold 10 million Kinect sensors in just 60 days on the market.
The software giant opened up its preview program earlier this week for the fall 2011 dashboard update. The November dashboard update will bring Microsoft’s Metro style interface to the Xbox. Microsoft is also preparing to include YouTube and Bing on the Xbox. Bing users will be able to use Kinect’s voice recognition feature to search for movies, music and other content on their consoles. Microsoft is also planning to include some type of Marketplace with applications for Xbox 360. Microsoft will also introduce an Xbox LIVE TV service as part of its dashboard update. The company announced deals with nearly 40 content providers recently.
NPD September highlights:
- Holding 42 percent share of the overall current-generation console market, Xbox 360 sold 438,000 units in September, maintaining the number-one console spot in the U.S. for 2011. This marks the seventh consecutive month Xbox 360 has had more than 40 percent of the current-generation console market share.
- Total retail spend on the Xbox 360 platform in September (hardware, software and accessories) reached $534 million, the most for any console in the U.S. and two times larger than the nearest competitor.
- During the month of September, Xbox 360 held six of the top 10 console game titles, including: “Gears of War 3,” “Madden NFL 12,” “Dead Island,” “FIFA Soccer 12,” “NHL 12” and “Deus EX: Human Revolution.”