Microsoft’s Xbox 360 topped the U.S. sales charts again in March.
Market research company NPD released its latest sales figures on Thursday. Despite a temporary slip in December (due to shortages), Microsoft’s Xbox 360 console has dominated the charts for 9 out of 10 months. The Xbox 360 outsold both the Wii and Sony PlayStation 3 in March with 430,000 units. The sales figures are up 28% from the same period last year. “Xbox 360’s success last month and over the last several months was driven by strong console and software sales, as well as ongoing consumer demand for Kinect,” said Microsoft’s Jeff Meisner.
Microsoft’s Kinect accessory is the likely reason the Xbox sold well in January,February and March. The company experienced some shipment issues in December which meant it failed to secure the top spot. Microsoft launched its controller-less console accessory for the Xbox 360 across the world in November. The Kinect sensor is a horizontal bar that sits at the base of your TV. The device has an RGB camera, depth sensor and multi-array microphone which runs proprietary software. Kinect allows for full-body 3D motion capture, facial recognition, and voice recognition. Owners will be able to interact with games titles using just their body. Pausing TV and fast forwarding movies can be achieved using a mix of hand movements and voice control.
Microsoft’s Xbox 360 gaming console dominated U.S. charts in 2010. Microsoft revealed at CES in January that the company has sold over 50 million Xbox 360 consoles worldwide since launch. Microsoft also has 30 million active Xbox LIVE members and has sold 10 million Kinect sensors in just 60 days on the market.
Microsoft is planning to introduce Hulu Plus for U.S. Xbox LIVE subscribers in Spring this year. The software giant will also push out a Spring dashboard update that will include support for the recently announced Avatar Kinect. Microsoft also has the massive Gears of War 3 title on the horizon for 2011 which is likely to set sales records.
March highlights from NPD Group include:
- Xbox 360 sold 430,000 units in March, maintaining the number one console spot for the third month in a row.
- Xbox 360 console sales were up 28 percent year over year, the largest growth of any current generation console on the market.
- Total retail spend on Xbox 360 platform (hardware, software and accessories) reached $457 million, still the highest among current generation consoles.
- During the month of March, four of the top ten console game titles were for Xbox 360 including: “Homefront,” “Dragon Age II,” “Crysis 2,”and “Call of Duty: Black Ops.”