The Zune HD has made a dramatic return from death.
Like a cat with nine lives, the Zune HD players have been close to death several times this week. Microsoft originally removed all references to its Zune HD players from the company’s Zune site on Monday. Microsoft Zune team member Michael Yaeger then revealed that the Zune HD device removals were a mistake and that the device had returned to Microsoft’s pages.
A new support article published on Tuesday made it clear that the company had killed off its Zune players, or did it? Microsoft’s Zune support team claims that the support page was added in error. “We are still supporting the Zune HD hardware. No official info has been released stating hardware is being discontinued,” said a tweet from the company’s official Zune support team. Microsoft’s “mistakes” are clearly in preparation for an official announcement on the death of the Zune devices. The original support article claimed that the company is focusing on Windows Phone:
“We recently announced that, going forward, Windows Phone will be the focus of our mobile music and video strategy, and that we will no longer be producing Zune players. So what does this mean for our current Zune users? Absolutely nothing. Your device will continue to work with Zune services just as it does today. And we will continue to honor the warranties of all devices for both current owners and those who buy our very last devices. Customer service has been, and will remain a top priority for us.”
Microsoft is sticking to the official company line on the Zune HD death but its inevitable given the recently published web pages. Zune software is part of Microsoft’s Windows Phone 7 operating system and the company recently confirmed that it is working to port existing Zune HD applications to Windows Phone. Despite the near death of the Zune HD, Microsoft was forced to confirm it is not “killing” any Zune services after it was revealed that the company may rebrand Zune into Windows Live services.
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